Could your next design earn billions of $$

I stumbled upon the story or Mr. Dior and didn’t actually grasp the concept of how it applies to designers and or artists, until I went back to check out the details in the story. 

“Forty years ago, Mr. Dior worked as a graphic designer at Sandgren & Murtha, a New York City-based marketing company. In 1968, Major League Baseball commissioned the agency to design an original logo.”

Dior’s simple “silhouetted batter” logo took on a life of it’s on and took a company struggling to remain in the public eye during a dire time in history, to become a billion $$ empire.  

Artists and designers are often undervalued for their skills and it’s important as artists to realize the value our skills and talents bring to the table. 

I found alot of weight and value in this message and how it relates to my own abilities. So when you’re contemplating charging pennies on the dollar to get the account, don’t undervalue your skills and talents, remember this story and how this simple “logo was between $10,000 and $25,000”  gave this organization the boost to become a billion dollar empire.

 “Industry tracker “Licensing Letter” estimates revenue of MLB-licensed goods to be $3.3 billion in 2007.”  For the full story visit The Wall Street Journal.

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